<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Elliot Digital · Kelowna Web Design &amp; Marketing Blog</title>
    <link>https://bryceelliot.com/blog/</link>
    <atom:link href="https://bryceelliot.com/feed.xml" rel="self" type="application/rss+xml"/>
    <description>Plain-language guides on web design, SEO, AEO/AI search, and ads for Kelowna and Okanagan small businesses. Written by Bryce Elliot.</description>
    <language>en-ca</language>
    <item>
      <title>How Much Does SEO Cost in Kelowna?</title>
      <link>https://bryceelliot.com/blog/seo-cost-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/seo-cost-kelowna/</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>SEO for a Kelowna small business runs anywhere from about $200 a month for a templated program to $3,000 a month for a full agency retainer. Real local SEO, where someone actively works your Google Business Profile, your site content, your citations, and your reviews every month, generally sits between $500 and $1,500. Mine starts at $650 a month standalone, and it is built into my $1,250 and $1,950 monthly packages.</description>
    </item>
    <item>
      <title>Freelancer vs Agency · Who Should Run Your Kelowna Marketing?</title>
      <link>https://bryceelliot.com/blog/freelancer-vs-agency-marketing-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/freelancer-vs-agency-marketing-kelowna/</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>Digital Marketing</category>
      <description>For most Kelowna small businesses, a solo operator wins: you pay for the work instead of the overhead, the person who pitched you is the person doing it, and changes happen in a text instead of a ticket. An agency genuinely earns its fee when you need big-team capacity — multi-city campaigns, large paid budgets, full brand departments. The test is simple: if your marketing is one location and a local market, the layers are cost, not value.</description>
    </item>
    <item>
      <title>Boosting Posts vs Real Meta Ads · Where Kelowna Businesses Waste Money</title>
      <link>https://bryceelliot.com/blog/boosting-posts-vs-meta-ads-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/boosting-posts-vs-meta-ads-kelowna/</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>Ads</category>
      <description>Boosting a post buys reach and little else: it optimises for engagement, offers thin targeting, and cannot properly track whether anyone became a customer. A real Meta ads campaign built in Ads Manager optimises for the result you actually want — calls, messages, website leads — with full audience targeting, retargeting, and conversion tracking. Boost only when the goal is genuinely just eyeballs on a post; use campaigns for anything meant to pay for itself.</description>
    </item>
    <item>
      <title>Google Ads vs Meta Ads vs SEO · Where a Kelowna Business Puts the First Dollar</title>
      <link>https://bryceelliot.com/blog/google-ads-vs-meta-ads-vs-seo-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/google-ads-vs-meta-ads-vs-seo-kelowna/</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>Digital Marketing</category>
      <description>Google Ads catches people searching right now and works within days — first dollar if you need calls this month and people search for your service. Meta ads create demand for visual, impulse-friendly businesses like restaurants and salons. SEO is the slowest to start and the only one that keeps paying after you stop feeding it. The strongest local setup is ads carrying the early load while SEO compounds underneath.</description>
    </item>
    <item>
      <title>What a Kelowna Website Actually Needs to Rank in 2026</title>
      <link>https://bryceelliot.com/blog/what-a-kelowna-website-needs-to-rank/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/what-a-kelowna-website-needs-to-rank/</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>A Kelowna website ranks when the site itself carries the signals: it loads in a couple of seconds on a phone, the page title and first heading name the service and the city, every service and community gets its own page, LocalBusiness schema tells machines what and where you are, and the content answers the questions customers actually type. Design is the last thing on the list, not the first.</description>
    </item>
    <item>
      <title>Shopify vs WooCommerce for Okanagan Small Businesses</title>
      <link>https://bryceelliot.com/blog/shopify-vs-woocommerce-okanagan/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/shopify-vs-woocommerce-okanagan/</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>Shopify is the rented option: a monthly subscription plus transaction fees buys you hosting, security, and updates handled, which suits a store that wants to sell and not think about the machinery. WooCommerce is the owned option: free software on hosting you control, no platform rent, but the maintenance is yours. Straightforward product store, pick Shopify. Custom needs, tight margins, or an existing WordPress site, WooCommerce earns its keep. I build both, from $3,200.</description>
    </item>
    <item>
      <title>How Much Does Social Media Management Cost in Kelowna?</title>
      <link>https://bryceelliot.com/blog/social-media-management-cost-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/social-media-management-cost-kelowna/</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>Social Media</category>
      <description>Social media management in Kelowna generally runs $400 to $650 a month if you supply your own photos, and $1,250 to $3,600 a month once someone comes out to film your business. The dividing line is content: scheduling posts and replying to messages is cheap, but a person showing up with a camera every month is what costs more — and it is also what actually gets a local business results. Most packages are month to month.</description>
    </item>
    <item>
      <title>Google Ads Management in Kelowna: What Actually Gets You Calls</title>
      <link>https://bryceelliot.com/blog/google-ads-management-in-kelowna-what-actually-gets-you-calls/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/google-ads-management-in-kelowna-what-actually-gets-you-calls/</guid>
      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <category>Ads</category>
      <description>Google Ads management in Kelowna starts at $650 a month — for the campaign built and watched by one person, me, not an account manager. Your ad spend is separate and set by you, and most local businesses start between $500 and $1,500 a month. You see and approve the campaign before it goes live.</description>
    </item>
    <item>
      <title>Why Google Hides Your Reviews (and How to Get Them to Stick)</title>
      <link>https://bryceelliot.com/blog/why-google-hides-your-reviews-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/why-google-hides-your-reviews-kelowna/</guid>
      <pubDate>Mon, 29 Jun 2026 00:00:00 GMT</pubDate>
      <category>Reputation</category>
      <description>Google runs every review through an aggressive automated spam filter that judges the signals around a review, not its honesty. Real reviews get hidden when they land in bursts, come from brand-new accounts, or are left on the business's own wifi or device. Reviews stick when customers leave them later, from their own phone on their own data, spread out over days and weeks, with a sentence or two of real detail.</description>
    </item>
    <item>
      <title>How Long Does It Take to Build a Website?</title>
      <link>https://bryceelliot.com/blog/how-long-does-it-take-to-build-a-website-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/how-long-does-it-take-to-build-a-website-kelowna/</guid>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>A typical small business website takes two to six weeks from go to live. A simple one-page or few-page site can be done in a week or two; a larger site with booking or a store takes four to eight weeks or more. The design and coding is rarely the slow part — nine times out of ten the delay is content: the logo, photos, and service details only the owner can provide.</description>
    </item>
    <item>
      <title>Web Design for Health and Wellness Businesses in Kelowna</title>
      <link>https://bryceelliot.com/blog/web-design-health-wellness-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/web-design-health-wellness-kelowna/</guid>
      <pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>A health and wellness website earns bookings through trust: a calm, clean design, a private low-pressure way to reach out (a quiet form and online booking, not just a phone number), plain specific language about who you help and how, real photos of your space and team instead of stock, and a fast mobile site that shows up when someone searches your service in your town.</description>
    </item>
    <item>
      <title>Web Design for Auto Shops and Custom Builders in the Okanagan</title>
      <link>https://bryceelliot.com/blog/web-design-auto-shops-okanagan/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/web-design-auto-shops-okanagan/</guid>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>An auto shop or custom builder website wins work by showing the work: a sharp gallery of real jobs and before-and-afters front and centre, one-tap calling and a simple quote form, local SEO so the shop appears for searches like 'detailing near me,' and a look as clean as the builds. Short video of the work is the strongest content an auto business can run.</description>
    </item>
    <item>
      <title>How Much Should a Small Business Website Cost in Kelowna?</title>
      <link>https://bryceelliot.com/blog/website-cost-kelowna-small-business/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/website-cost-kelowna-small-business/</guid>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>A custom small-business website in Kelowna usually starts around $1,950 as a one-time build, with a single landing page at $900. DIY builders like Wix or Squarespace run $0 to $300 a year but cost you in time and findability. What drives the price is page count, custom photography, functionality like booking or a store, and whether the site is kept current month to month.</description>
    </item>
    <item>
      <title>Signs Your Website Is Quietly Costing You Customers</title>
      <link>https://bryceelliot.com/blog/signs-your-website-is-costing-you-customers/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/signs-your-website-is-costing-you-customers/</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>Five signs a website is quietly losing customers: it loads slowly on a phone, it is clumsy to use on mobile, it gives visitors no clear next step, it looks dated or like a generic template, and it cannot be found when people search your service in your town. Two or three of these together cost more than a rebuild would.</description>
    </item>
    <item>
      <title>Do You Need a New Website or Just a Refresh?</title>
      <link>https://bryceelliot.com/blog/new-website-or-refresh-how-to-tell/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/new-website-or-refresh-how-to-tell/</guid>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>Four questions decide it: does the site load fast on a phone, does it work cleanly on mobile, can you find it when you search your own service in your town, and can it be edited without a fight? Mostly yes — the bones are good, a refresh (new photos, copy, layout) is enough. Mostly no — the problem lives in the code, and a rebuild is the cheaper path than repainting a broken site.</description>
    </item>
    <item>
      <title>Facebook Ads vs Google Ads · Which Should an Okanagan Business Run First?</title>
      <link>https://bryceelliot.com/blog/facebook-ads-vs-google-ads-okanagan/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/facebook-ads-vs-google-ads-okanagan/</guid>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category>Ads</category>
      <description>Google Ads catches people already searching for what you sell; Meta ads put you in front of people who match your customer but are not searching yet. If people search for your service the moment they need it — trades, repair, dental — start with Google. If what you sell is visual and impulse-friendly — restaurants, salons, boutiques — start with Meta. Most businesses eventually run both, because they feed each other.</description>
    </item>
    <item>
      <title>What Facebook and Instagram Ads Actually Cost a Kelowna Business</title>
      <link>https://bryceelliot.com/blog/facebook-instagram-ads-cost-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/facebook-instagram-ads-cost-kelowna/</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category>Ads</category>
      <description>Meta ads for a Kelowna business have two separate costs: ad spend that goes to Meta directly — meaningful results usually start around $300 to $1,000 a month — and management, which typically starts around $650 a month for the campaigns to be built, tracked, and watched. The quiet budget-killer is weak creative: a scroll-stopping photo or video can cut your cost per result in half on the same spend.</description>
    </item>
    <item>
      <title>Why Your Google Ads Are Wasting Money (and How to Fix It)</title>
      <link>https://bryceelliot.com/blog/why-google-ads-waste-money-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/why-google-ads-waste-money-kelowna/</guid>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
      <category>Ads</category>
      <description>Underperforming Google Ads accounts almost always leak in one of five places: no negative keywords, so you pay for junk searches; ads pointed at a generic homepage instead of a matching landing page; no conversion tracking, so nobody can tell winners from losers; a small budget spread across too many services and towns; and nobody actually reviewing the account weekly. The fix is usually plugging one or two leaks, not a bigger budget.</description>
    </item>
    <item>
      <title>How to Show Up in ChatGPT and AI Search as a Kelowna Business</title>
      <link>https://bryceelliot.com/blog/how-to-show-up-in-ai-search-chatgpt-kelowna-business/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/how-to-show-up-in-ai-search-chatgpt-kelowna-business/</guid>
      <pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate>
      <category>GEO</category>
      <description>To show up when someone asks ChatGPT or sees a Google AI Overview for a Kelowna business, you need five things: LocalBusiness schema on your site, a name, address, and phone that match everywhere, an active Google Business Profile, plain-language content that answers real customer questions, and mentions on other local sources. It is the same foundation as strong local SEO — do it well and you appear in both.</description>
    </item>
    <item>
      <title>Restaurant Marketing in Kelowna · What Actually Fills Tables</title>
      <link>https://bryceelliot.com/blog/restaurant-marketing-kelowna-fill-tables/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/restaurant-marketing-kelowna-fill-tables/</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category>Social Media</category>
      <description>Restaurant marketing in Kelowna comes down to winning the one minute a hungry person spends on their phone: great photos of your actual food, a Google Business Profile with current hours and fresh photos, a social account that posted this week instead of three months ago, and a steady stream of recent reviews. Food photography is the single best money a restaurant can spend.</description>
    </item>
    <item>
      <title>Web Design for Trades · Why Okanagan Contractors Lose Jobs Online</title>
      <link>https://bryceelliot.com/blog/web-design-for-trades-okanagan-contractors/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/web-design-for-trades-okanagan-contractors/</guid>
      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>Trades customers do not shop around for a week — when a pipe bursts they search 'plumber near me' and call one of the first names they see. A trades website needs your trade and service area in the first line, a one-tap phone number, real photos of your jobs, reviews, and a page for each service and each city you cover, all loading fast on a phone. Builds start at $1,950.</description>
    </item>
    <item>
      <title>How Much Should a Kelowna Small Business Spend on Google Ads?</title>
      <link>https://bryceelliot.com/blog/google-ads-budget-small-business-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/google-ads-budget-small-business-kelowna/</guid>
      <pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate>
      <category>Ads</category>
      <description>Most local service businesses in Kelowna see useful results starting around $400 to $800 a month in Google Ads spend, on top of management. That is enough to gather real data on which searches turn into calls without gambling on a big number. The right figure depends on your industry and how competitive your keywords are.</description>
    </item>
    <item>
      <title>Why Your Kelowna Business Isn't Showing on Google Maps (and How to Fix It)</title>
      <link>https://bryceelliot.com/blog/kelowna-business-not-showing-google-maps-fix/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/kelowna-business-not-showing-google-maps-fix/</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>A Kelowna business missing from Google Maps usually comes down to a few fixable causes: an unclaimed or unverified Google Business Profile, a wrong or too-generic primary category, few recent reviews, a name-address-phone that does not match across the web, or a website with no content tying the business to Kelowna. Fix those and most businesses see movement in the map pack within sixty to ninety days.</description>
    </item>
    <item>
      <title>Web Design for Kelowna Small Businesses · A Complete Guide for 2026</title>
      <link>https://bryceelliot.com/blog/web-design-kelowna-small-business-guide/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/web-design-kelowna-small-business-guide/</guid>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>A Kelowna small business website needs a headline that states what you do and where, a phone number above the fold, real photos instead of stock, fast mobile load times, a linked Google Business Profile with reviews, and pages for the services and communities you serve. Most Kelowna businesses get the best value from a local specialist in the $1,500 to $4,000 range; my builds are $1,950 with a $29/month care plan, or $900 for a single landing page.</description>
    </item>
    <item>
      <title>Finding the Right Digital Marketing Agency in Kelowna · What to Look For</title>
      <link>https://bryceelliot.com/blog/digital-marketing-agency-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/digital-marketing-agency-kelowna/</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 GMT</pubDate>
      <category>Digital Marketing</category>
      <description>A good Kelowna digital marketing partner knows the local market, comes to your location to shoot content, reports honestly, and does the work themselves. Large agencies carry layers — sales team, account manager, junior staff — and you pay for every layer. For most Kelowna small businesses, a direct operator who handles strategy and execution personally delivers better results at lower cost.</description>
    </item>
    <item>
      <title>Best Web Designer in Kelowna · Who to Hire for Your Small Business</title>
      <link>https://bryceelliot.com/blog/best-web-designer-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/best-web-designer-kelowna/</guid>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>Pick a Kelowna web designer by asking four things: show me real local sites you built, do they still look current, is SEO in the build or an upsell, and who takes the photos. Agencies in Kelowna run $2,500 to $8,000 with account managers and junior designers in the middle. Mine are $1,950 one time with on-location photos, local SEO, and Google Business Profile setup included — and you get me on every project.</description>
    </item>
    <item>
      <title>SEO in Kelowna · How to Get Your Small Business on Page One of Google</title>
      <link>https://bryceelliot.com/blog/seo-kelowna-how-to-rank-on-google/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/seo-kelowna-how-to-rank-on-google/</guid>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Local SEO in Kelowna comes down to four things: an active, complete Google Business Profile (the single most important factor — it runs the map pack), pages on your site that target specific local searches like 'plumber Kelowna,' a name-address-phone that matches exactly everywhere online, and a steady flow of reviews. Most businesses doing this consistently see measurable movement within 60 to 90 days.</description>
    </item>
    <item>
      <title>Web Design for Lake Country BC Businesses · Local, Fast, Built to Rank</title>
      <link>https://bryceelliot.com/blog/web-design-lake-country-bc/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/web-design-lake-country-bc/</guid>
      <pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>A Lake Country website ranks when its page title and main heading include 'Lake Country' and the service, the Google Business Profile is verified at a Lake Country address and kept active, the photos are of the actual business, and the site loads fast on a phone. Working with a designer based in Lake Country means on-location shoots and local SEO built for Winfield, Oyama, Carr's Landing, and Okanagan Centre from launch.</description>
    </item>
    <item>
      <title>Digital Marketing for Lake Country Businesses · Grow Your Okanagan Business Online</title>
      <link>https://bryceelliot.com/blog/digital-marketing-lake-country-bc/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/digital-marketing-lake-country-bc/</guid>
      <pubDate>Sun, 01 Mar 2026 00:00:00 GMT</pubDate>
      <category>Local Marketing</category>
      <description>Lake Country's growth outpaces awareness: new residents search Google and Instagram instead of asking neighbours, and businesses that are not visible lose them to Kelowna. The good news is ranking for 'Lake Country' searches is more achievable than Kelowna because competition is thinner — an optimized Google Business Profile, a site that names Winfield, Oyama, and the surrounding areas, and community-rooted content put early movers ahead.</description>
    </item>
    <item>
      <title>Social Media Management in Kelowna · What Actually Works for Local Businesses</title>
      <link>https://bryceelliot.com/blog/social-media-management-kelowna-what-works/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/social-media-management-kelowna-what-works/</guid>
      <pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate>
      <category>Social Media</category>
      <description>Social media works for Kelowna businesses when the content is real: photos and short video of your actual food, team, and job sites, posted three to five times a week, with every comment and message answered within a day. Instagram gives most local businesses the best return, and pairing it with an active Google Business Profile is what turns the following into map-pack rankings and customers.</description>
    </item>
    <item>
      <title>Kelowna Web Designer vs. Squarespace or Wix · Which Is Right for Your Business?</title>
      <link>https://bryceelliot.com/blog/kelowna-web-design-vs-diy-website-builders/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/kelowna-web-design-vs-diy-website-builders/</guid>
      <pubDate>Sun, 01 Feb 2026 00:00:00 GMT</pubDate>
      <category>Web Design</category>
      <description>A DIY builder like Squarespace or Wix makes sense for a solo freelancer testing an idea. For a Kelowna business that needs local search traffic, the math flips: $276+ a year in fees plus 40 to 80 hours of your time buys a template that struggles to rank, while a $1,950 custom build with real photos, local SEO, and clean structure typically pays for itself in the first year of leads.</description>
    </item>
    <item>
      <title>Google Business Profile for Kelowna Businesses · The Complete 2026 Guide</title>
      <link>https://bryceelliot.com/blog/google-business-profile-kelowna-guide/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/google-business-profile-kelowna-guide/</guid>
      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Claim your Google Business Profile at business.google.com, verify the address, fill out every field, choose the most specific primary category, and upload at least ten photos. Then keep it alive: post weekly, respond to every review within a day, add photos regularly, and keep hours accurate. Reviews are the single biggest ranking factor, and an active profile also feeds ChatGPT and Google's AI answers.</description>
    </item>
    <item>
      <title>What Is GEO and Why Every Kelowna Business Needs to Know About It</title>
      <link>https://bryceelliot.com/blog/what-is-geo-generative-engine-optimization-okanagan/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/what-is-geo-generative-engine-optimization-okanagan/</guid>
      <pubDate>Thu, 01 Jan 2026 00:00:00 GMT</pubDate>
      <category>GEO</category>
      <description>GEO — Generative Engine Optimization — is the practice of getting your business mentioned inside AI-generated answers: Google's AI Overviews, ChatGPT, Perplexity, and Claude. Traditional SEO gets you on page one; GEO gets you named in the answer itself. The fundamentals are the same as good SEO plus three things AI tools favour: content that directly answers specific questions, consistent business information everywhere, and genuine reviews.</description>
    </item>
    <item>
      <title>The Local SEO Checklist Every Kelowna Small Business Should Follow</title>
      <link>https://bryceelliot.com/blog/local-seo-checklist-kelowna-small-business/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/local-seo-checklist-kelowna-small-business/</guid>
      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>The local SEO checklist for a Kelowna business: claim and complete your Google Business Profile, make your name, address, and phone identical everywhere online, build a steady review base with direct links, add local keywords naturally to your site, build citations on directories like Yelp and the chamber of commerce, and post to your profile weekly. Do these six consistently and you are ahead of most local competitors.</description>
    </item>
    <item>
      <title>How to Get More 5-Star Reviews for Your Kelowna Business</title>
      <link>https://bryceelliot.com/blog/how-to-get-more-5-star-reviews-for-your-kelowna-business/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/how-to-get-more-5-star-reviews-for-your-kelowna-business/</guid>
      <pubDate>Mon, 01 Dec 2025 00:00:00 GMT</pubDate>
      <category>Reputation</category>
      <description>The system for getting more Google reviews: make asking a routine part of closing out with every happy customer — in person right after the job, a follow-up text with a direct link 24 hours later, and the link on receipts and invoices. Always send the exact URL or a QR code, never make people hunt. Then respond to every review, and aim for a steady trickle: five a month for a year beats fifty followed by silence.</description>
    </item>
    <item>
      <title>Digital Marketing for West Kelowna Businesses · What Actually Works</title>
      <link>https://bryceelliot.com/blog/digital-marketing-west-kelowna/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/digital-marketing-west-kelowna/</guid>
      <pubDate>Sat, 15 Nov 2025 00:00:00 GMT</pubDate>
      <category>Local Marketing</category>
      <description>For a West Kelowna business, the highest-return moves are a complete, active Google Business Profile (the free tool that decides who shows up when someone searches 'plumber West Kelowna'), social content that looks and feels local instead of stock, and website copy that names West Kelowna, Westbank, and your neighbourhood. Local loyalty is real here — residents prefer not to cross the bridge — and naming the community signals you are the local option.</description>
    </item>
    <item>
      <title>Digital Marketing for Vernon Businesses · A Local Guide for 2025</title>
      <link>https://bryceelliot.com/blog/digital-marketing-vernon-bc/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/digital-marketing-vernon-bc/</guid>
      <pubDate>Sat, 01 Nov 2025 00:00:00 GMT</pubDate>
      <category>Local Marketing</category>
      <description>Most Vernon businesses are under-indexed online — outdated sites, half-filled Google Business Profiles, quiet social accounts — which makes the bar to rank for Vernon searches lower than Kelowna. Get the three fundamentals right: a website that clearly says what you do and where, reviews and consistent information for trust, and an active Google Business Profile. Tourism-adjacent businesses should also target seasonal searches like 'restaurants near Silver Star.'</description>
    </item>
    <item>
      <title>Digital Marketing for Penticton Businesses · Getting Found in the South Okanagan</title>
      <link>https://bryceelliot.com/blog/digital-marketing-penticton-bc/</link>
      <guid isPermaLink="true">https://bryceelliot.com/blog/digital-marketing-penticton-bc/</guid>
      <pubDate>Wed, 15 Oct 2025 00:00:00 GMT</pubDate>
      <category>Local Marketing</category>
      <description>Penticton businesses serve two different audiences: tourists searching destinations ('best winery Penticton') and locals searching services ('Penticton dentist'). Tourism businesses win with strong visual social content and 50+ recent reviews; service businesses win by ranking for 'Penticton [service]' searches — and because most competitors are barely trying, a proper Google Business Profile plus a site that names Penticton on every page can outrank them within months.</description>
    </item>
  </channel>
</rss>