Glossary
Marketing words, plain English.
Every term your marketing person keeps using, defined the way I’d actually explain it to a friend. Written for Okanagan owners, no jargon allowed.
Local
Local terms.
- Google Business ProfileThe free Google listing that puts your business on the map and in the side-panel results.
- Map PackThe boxed group of three local results that Google shows above the regular listings.
- Local SEOThe practice of ranking on Google for searches with a city or "near me" intent.
- NAP (Name, Address, Phone)The three pieces of contact info that have to match exactly across every site that lists your business.
- CitationsMentions of your business name, address, and phone on other websites · a major local-SEO signal.
- Review VelocityHow often new reviews land on your Google profile · Google watches the rate, not just the count.
SEO
SEO terms.
- Schema MarkupHidden code that tells search engines exactly what kind of content your page is.
- Rich ResultsSearch results that show stars, FAQs, hours, or images directly · instead of just a blue link.
- GEO (Generative Engine Optimization)Optimizing your site to be cited in AI search answers · ChatGPT, Perplexity, Google AI Overviews.
- Meta DescriptionThe 150-ish character summary that shows under your page title in search results.
Performance
Performance terms.
- Largest Contentful Paint (LCP)How long it takes for the main content of your page to appear. Google cares a lot about this number.
- Cumulative Layout Shift (CLS)A score for how much content jumps around as your page loads. Lower is better.
- Core Web Vitals (CWV)Google's three-number summary of how fast and stable your website actually feels.
- LighthouseGoogle's open-source tool that grades a webpage on speed, accessibility, SEO, and best practices.